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Podcast

Chatting Massage with Colleen Weibel

Chatting Massage with Colleen Weibel

Hours 16/04/202121/06/2022

Listen now Chatting Massage with Colleen WeibelContinue

Positivity with Sally Chamness

Positivity with Sally Chamness

Hours 14/03/202121/06/2022

Listen now Positivity with Sally ChamnessContinue

Starting Out with Elizabeth Bandeen

Starting Out with Elizabeth Bandeen

Hours 17/02/202121/06/2022

Listen now Starting Out with Elizabeth BandeenContinue

Why wouldn't you offer an incentive? You're askin Why wouldn't you offer an incentive? You're asking a client to do something for you and your business. It will take them a little effort so it seems natural to offer a small incentive, maybe 5 or 10 £/$ off their next session. What's wrong with that? Firstly, you need to check that it's legal to offer incentives for reviews in your area. This is important! But outside of is it legal or not. Does it feel honest? Hands up! I have done this in the past. At the time it felt like a good way to encourage clients who otherwise wouldn't leave a review to do so. However now, I'm not sure it's a good idea. Firstly, if you're incentivising reviews, clients are leaving reviews just for the reward not because they genuinely believe your service is amazing. Secondly, the quality of the reviews you receive tend to be pretty rubbish! They tend to be written quickly and without any thought about the service. Often people just write the same review over and over again for many different services. Eg. "Loved the service, highly recommend. Will be back." What does this tell potential clients about your services or the experience you offer? It say absolutely nothing. You want to be asking for reviews from your "fan club" clients. Those clients who rave about your services any chance they get. Those clients who think the sun shines out of your hands. These are the type of clients who will leave amazing, genuine and worthwhile reviews. And, this type of clients doesn't need to be incentivised, they just need to be asked, so ask. As a general rule, I never ask new clients for reviews. Personally, I only ask clients who've been back for multiple appointments and who've reported back about the great results they've received. I also like to make it easy for clients to leave reviews. I have a link on the home page and throughout my website. I include a paragraph and links in my newsletters too. This is what I do, you don't have to do the same! Do what feels right for you and your business. #themassagerebel #massagemarketingschool #massagemarketing #massagemarketingtips #massagetherapistlife
We often use these two word interchangeably, but t We often use these two word interchangeably, but they actually refer to two slightly different things. First off, they are both accounts of a clients experience using your massage services. They both have the potential to influence how a customer views your business before booking a service. They are both important. So what's the difference. Reviews tend to be short snapshots into a clients experience using your services and are usually left with third parties like Google, Facebook or Yelp. Testimonials, on the other hand, tend to be longer more detailed stories of a clients whole experience working with you. Testimonials are also collected by you, not a third party. Because reviews are left with third parties, you have no control over them, you can't delete, hide or promote them. You can also get great, good and unfortunately bad and terrible reviews. Because testimonials are given directly to you, the business, they would usually come with the persons consent to use them in your marketing or promotions. The other difference you might often see is, reviews are written and might include a star rating. Testimonials might be written but they might just as easily be video or audio testimonial. So reviews would be on a third party website and testimonials would be on your website. But, that's not a hard and fast rule. You'll often see businesses display screenshots of reviews from third party websites on their own site to reinforce the story they're telling. As I said at the start they are both valuable to your business but in different ways. With testimonials the impact comes from the details included in the story, the more detailed it is the better picture it paints for potential clients. Therefor you only need a few testimonials to give a detailed picture of a clients experience using your business. Reviews often have more impact in greater numbers. It's the amount of people saying your service is fantastic that counts not so much the detail within the reviews themselves although that is helpful. Please check the rules for using reviews & testimonials in your own region and with your governing body! #themassagerebel #massagemarketing
Reviews make a difference. Clients read reviews. Reviews make a difference. Clients read reviews. They care about other peoples opinions and experiences. They trust other customers views and opinions as a user of your services more than they trust your opinion of your own services which are by the fact they are your services biased. Reviews will help a client who’s sitting on the fence, decide if you’re the right therapist for them. Reviews will help them make their mind up. Reviews are the stories shared by previous clients. It’s their their honest opinion and experiences of using your services. Reviews matters. Reviews are important. Reviews help people decide. Reviews reinforce your narrative and story. Reviews build on your story and add real experiences rather than just your perceived opinion. Are you actively collecting reviews? Do you all clients to share their experiences? You should! #themassagerebel #massagemarketingschool #massagemarketingtips #massagemarketing #massagetherapistlife
That's the goal, right? To grow a massage busines That's the goal, right? To grow a massage business you're head over heels in love with. To have clients you love working with rather than dread. To get up in the morning and look forward to your work day. There are many factors that will help contribute to achieving those goals but fundamentally you need 4 things. 1. Passion If you're not head over heels passionate about the work you do, it's gonna be a struggle to convince your clients you're passionate about working with them. Trust me, they will notice and they will eventually seek out another therapist. Besides, if you're not super passionate about massage therapy, then maybe it's not the career for you. 2. Authenticity I've actually grown to hate this word, it's so over used and thrown around as the only thing you need to do to be successful, be authentic. But there is some truth in this. If you're not showing up in your business and your marketing as the real, unfiltered you then it's going to be impossible to grow a business you love because you're not actually being you in that business. Anyway, don't hide, be yourself. 3. Persistence If you're looking to grow a sustainable business, it's not going to happen over night. Authentic, sustainable businesses evolve and grow over time. We learn about ourselves and how we want to work as we get deeper into growing the business. Don't expect to have the perfect business straight away or never make mistakes. You'll make good decisions and bad ones. You'll change your mind and change direction. You'll have triumphs and lulls. But through all this be persistent, keep going and you will get there! 4. Bravery I've been thinking a lot about bravery in business lately. To grow a business you absolutely love you are going to have to make brave decisions. You'll need to do things that make you cringe, that make you feel self conscious and vulnerable. Stepping outside your comfort zone, in your own time and at your own pace, is part and parcel of growing a business you'll love. Let's face it, starting your own massage business in the first place was a hugely brave move! You got this! #themassagerebel #massagemarketingschool #massagemarketing
Wow, thank you Annette and everyone who watched an Wow, thank you Annette and everyone who watched and submitted questions. Thanks @the_annettemontgomery, that was so much fun. I hope I managed to give you some idea of how I run my business and some ideas for running yours. Our businesses are all very individual and although we’re all massage therapist the variety and choice in how we work is amazing. Finding a way of working that feeds your soul and sustains your passion for your work is crucial. Not comparing yourself to other therapists is crucial too. Some people see loads of clients, some much less. What’s important is finding what works for you! I really appreciate you taking the time to watch. 😊 #themassagelife #massagetherapist
Are you scaling your business? Are you taking on Are you scaling your business? Are you taking on other therapists? When we are scaling we often see the biggest challenges as the business systems, taxes, licenses etc. In my mind this can all be taken care of, you just need help from the right experts. That’s what they’re there for. In my mind, the biggest challenge is how do you scale your passion? Your successful because of your passion. Your passion is part of what makes your brand a success. But how do you scale that? How do you find employees, independent contractors to work with who also have the same passion? Firstly the same passion for massage but secondly for the success of your new fledgling business venture. If your employees aren’t as passionate as you are they’re going to be holding your new business back from reaching its full potential. I don’t have the answers to this conundrum. And, I’m not thinking about this because I’m scaling my own business. I believe passion is at the heart of every successful personal brand and I’m interested to hear from anyone who’s managed to successfully imbue their passion into their employees. How did you do it? Share your tips and advice in the comments below. As always thanks for watching, following and liking my content! I really appreciate you being here 😊 #themassagerebel #massagemarketingschool #massagemarketing #massagemarketingtips #massagetherapistlife #scalingyourpassion

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